BetMGM Crush
Roles:
Art Direction
UX/UI
I collaborated with the broader creative team to help bring a new casino game concept to life, creating visual mockups used to pitch the idea to senior leadership. As the game moved into development, I reviewed prototypes and provided constructive creative feedback, helping refine the experience while making sure the final product felt cohesive and true to the BetMGM brand.
Original Concept
A trusted gaming partner originally pitched an outer space-themed slot game to the BetMGM team. Rather than move forward with the concept as presented, the team saw an opportunity to take the game in a more unique direction—one that felt distinctly BetMGM. The existing game mechanics would remain, while the visual identity and overall experience would be reimagined to create what became BetMGM Crush.
New Concept
The project took nearly a year from concept to completion, with the design team collaborating closely with the gaming partner throughout development while balancing a heavy day-to-day creative queue. I helped brainstorm and develop visual concepts, reviewed and tested prototypes, and led creative feedback to push the design forward. I also created mockups showing how the home screen and UI elements could be redesigned, giving the developers clear visual direction and helping ensure the final experience felt cohesive and true to the BetMGM brand.
