Over my six years at BetMGM, I’ve worked across the brand, with the last three years focused heavily on BetMGM Poker. I helped lead a refresh of Poker’s visual identity, modernizing the look and bringing it in line with the larger BetMGM brand refresh while still giving Poker its own distinct personality.

A big part of my role was working directly with Poker stakeholders to get more context behind each project before jumping into design. I set up regular conversations to better understand what they were looking for, used those insights to guide the creative, and brought key takeaways back to design leadership. This helped create a more collaborative process and ultimately stronger, more thoughtful work.