For BetMGM poker, I led the art direction for this shoot by putting together moodboards that mapped out posing ideas and wardrobe styling for our poker ambassador, Darren Elias. On set, I worked side-by-side with the photographer to bring each pose to life and ensure we captured the right moments. From the final campaign, I was also able to create a range of social content and web assets to carry the look and feel across different platforms.